Bullhorn: The only pure recruitment SaaS solution in the international marketplace


Peter Linas

Role and company:

International managing director of Bullhorn

Employee numbers:

50 outside of the United States.

Growth forecast for the next three years:

In the last four years, Bullhorn has grown its business outside of the United States by over 100 per cent year on year. Now that Bullhorn is established in Europe and AsiaPac, its business outside of the United States is forecasted to grow 40-50 per cent per annum.

In under 50 words, what makes your business distinctive in its marketplace:

Our core technology platform is the only pure recruitment SaaS solution in the international marketplace. In addition to our niche software offering, what makes us unique is our ability to deliver continual improvements to our solution coupled with high client satisfaction and retention rates.

What’s the big vision for your business?

Our goal is to have tens of thousands of users outside of the US by the end of 2015.

Current level of international business, and future aspirations:?

I started the international business four years ago and we have grown significantly to become the market leader. Bullhorn is currently operating throughout the UK, the EU and AsiaPac, supporting some of the largest recruitment companies in the world. Our aim is to make Bullhorn the number one supplier of recruitment software in all of our chosen markets.

Biggest career setback and what you learned from it:?

My biggest career setback was when I was made redundant for the first time during my early days in sales. It was difficult to be told that although I had done well, my regional office had not and so it would be closing. This experience taught me that it is important to maintain your confidence throughout career changes and in seeking the next opportunity.

What makes you mad in business today?

Forgive me I have several pet hates” Useless meetings, people not having email signatures so that it is difficult to contact them and people that send an email when they should just pick-up the phone. It is much easier to build a relationship over the phone than through email. Finally, unnecessary CCs and pointless replies to all without thinking about who the response is relevant to.

What will be the biggest change in your market in the next three years?

Since launching in the UK we have grown the business in a stagnant economy by winning market share. Economic growth would mean that we could expand our business as a result of a growing market as well as winning business from our competitors.

Can businesses in your sector/industry access the finance they need to grow” If not, what can be done to improve things?

Access to finance has not been an issue for Bullhorn. Our ability to attract investment has supported our rapid growth and product development. This has been an issue for some of our competitors which have made it difficult for them to compete. Access to finance is the single biggest issue facing SMEs today and unless the government creates greater access to investment for business growth, many businesses will struggle to expand.

How would others describe your leadership style

Those I work with have described me as driven, with a leadership style that is passionate and enthusiastic. I am very loyal to my team and like to think that loyalty is reciprocated.

Your biggest personal extravagance

Time is my most valuable asset, and most of my time is committed to either my work or my family. My personal extravagance is spending time watching football. I am a huge Manchester City fan.

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Entrepreneurs need as few administrative barriers as possible to set up new businesses. The government should let innovators innovate without having to worry too much about whether they are complying with hundreds of rules and regulations. In addition, it is essential that an economic environment is created that enables entrepreneurs to get the funding they need to get started and to grow their businesses. It is also important that young people have access to great mentors.

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