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Business awards: why bother apply?

3 Mins

The business awards season is upon us and what better way to bask in our own greatness than drink cheap champagne and eat rubber beef. It’s easy to be cynical, but winning a business award can actually have a really positive impact on your company. 

Here are my top five reasons why you should be aiming for the winners’ title: 

1. First impressions

What better way to show how brilliant you are than by a nice big plaque in your reception area announcing it to the world. Owning titles such as “National Business of the Year” and “Entrepreneur of the Year” speak volumes and is solid evidence that you’re genuinely good at what you do. Don’t be shy – include your titles on promotional materials and below your name.  Generally, people trust accreditation more than they trust what you say.

2. Get some perspective

Business awards such as the Sunday Times Best 100 Companies and the Financial Times Great Place to Work can deliver huge value to your business. Being part of the entry process alone gives you insight into how the top companies are operating and it allows you to learn from them.

3. Benchmark your business

Get familiar with the winners circle and observe what they do. Why did they win the title over you? What are they doing differently? Providing they’re not paying off the judges, you can use business award winners as the companies to benchmark your staff and customer processes.

4. Praise your people

What better way to motivate your team than dedicating an award to their hard work. Getting an award makes people feel good about themselves and it’s important to show the people that work hard for you that you appreciate the work they do. If you’re shortlisted, take your team to the ceremony and treat them to a night on the tiles – you’ll be surprised what good company moral can do for business growth. 

5. A little bit of money goes a long way

Let’s not forget that some business awards offer a cash prize – and the big boys can offer anything up to £25,000! If you do win, put it to something useful – invest in the people that won you the award so you can keep winning!

Dominic Monkhouse is the managing director of server-hosting firm PEER 1.

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