In a recent article in The Guardian it was highlighted that 17 of the top business authors on Amazon were written by men, making business books a “boy’s game” – but Panoma Press found that several women are bucking the trend and empowering females in business through their books on marketing, leadership and law.
Here are the top six:
(1) “Watertight Marketing” by Bryony Thomas
Looks at: Business, finance, management, marketing
If you’re a small business owner fretting over a marketing strategy, Bryony Thomas’ book, “Watertight Marketing”, is a revelation. In simple terms, it talks you through a series of actionable steps to help your business get a grip on its marketing, plugging those all important leaks in the marketing funnel.
As well as being a marketing professional with an impressive background in consultancy, she is the founder of Clear Thought and Watertight Marketing.
According to Thomas there’s too much advice, and that’s the problem – it can be overwhelming. As a business owner, it’s knowing where to start. “You could probably spend a couple of years reading Copyblogger, and others, and get some phenomenal advice,” she said. “The problem is that if you haven’t got a structure in which to apply that advice, you’re probably doing things in the wrong order.”
As such, the book is all about tackling business fundamentals.
(2) “The Thoughtful Leader” by Mindy Gibbins-Klein
Looks at: Leadership, management, entrepreneurship
Gibbins-Klein has extraordinary experience in international corporate business, having been a marketing consultant, motivational speaker and media personality. She also owns and runs Ecademy Press – a publishing house for business authors.
Tired of people throwing the term “thought leadership” around and using it to label unexceptional people and mediocre content, Mindy Gibbins-Klein sets out to define and introduce a new standard of idea generation and sharing. And one of her greatest philosophies is that everyone has in them the potential to be a revolutionary thinker.
“The most important benefit was not the destination but rather the journey,” she said of her book. “It was the real progress these clients made in clarifying their thinking, putting structure to their ideas and establishing a realistic and effective strategy to share those ideas that truly made the difference.”
(3) “What the PA knew” by Dawn Dixon
Looks at: Fictionalised account, legal, business
Having progressed quickly through the ranks of William Heath & Co at a young age, Jamaican-born Dawn Dixon created her own firm with another lawyer – Michael Webster. Webster Dixon became the first City law firm to be founded by black partners and was steered by Dixon for 15 years until Webster was found guilty of stealing £75,000 from their client account in order to invest in an associate’s diamond business. The firm went into voluntary liquidation.
Her book is a fictionalised recollection of her life as a black solicitor from childhood to her career as a lawyer, all told through the eyes of the personal assistants (PA) that have worked with her. The PA can make any boss look good or bad – a concept that is regularly picked up on by the press.
One of the truly outstanding parts of the book is that the character faces numerous challenges and unveils the pitfalls that can befall any SME if leaders don’t keep a vigilant eye out.
Read on to find out about books spanning from the psychology of change to confidence building.