Many an entrepreneur has been judged on the aesthetic of their business card. Think of that little white square as a memory tool to remind clients of you – and your brand.
When you are long gone from the meeting room, or marble tiled lobby, your business card is the flag that puts your business personality on the map. Make sure it’s looking like the real deal.
Minimalism reigns supreme
Those with a recognisable yet minimalist aesthetic remain the strongest contenders in the business card stakes this year. So keep your messaging, and the representation of your company cool by following a sleek, and simple design format. But where can you get them designed if you’re not a graphic design aficionado?
Micromove is an online creative design marketplace that offers easy to edit business card templates. Offering thoroughly modern designs that capture the simple and pragmatically chic approach to business card design in 2018, you’ll be sure to find an aesthetic that matches that of your business, and your business personality.
Whilst creativity is high, prices are low, and packs start at as little as $2 or £1.50.
Get the business texture right
Whilst minimalist styles dominate the business card look this year, business owners are increasingly having fun with the styles, and the textures of their business cards.
MOO is an online platform that offers such varied delights, from good value premium options (50 cards for a discounted £10.49 right now) to the avant-garde – including gold foil cards (50 cards for a discounted £22.49) and raised font or shapes options.
With next-day delivery and a sale on until September 25, what’s not to love?
Whilst this option may not appeal to eco-advocates, plastic cards look visually striking, and will not become limp or soggy if exposed to water like its paper alternative.
UK-based but shipped worldwide, PlasmaDesign promises ‘innovative’ designs for creatively minded entrepreneurs looking to strut their stuff. Their plastic range offers clients the chance to order individually printed business cards that equate to the same thickness as a credit card. But there’s good news for green-minded entrepreneurs, they use wood-based designs too!
What to include on the card
This may sound obvious, but what you choose to put on your card in terms of copy, is the most important aspect of designing a client winning business card.
Think like a journalist
Remember to include who, what, where and why on your card. Make sure things such as your name, job role, and company name are clearly signposted on the card. Make sure basic, yet essential contact details are visible, such as an email and mobile number. Keep it bare, but add the crucial essentials to avoid the card looking too cluttered.
Don’t mess with font size or style
As a general rule, keep the font to 8pt, and keep it in a text that is clear to read. Your ultimate goal is making sure prospective clients can read your information easily.
Got loads of info? Opt for a QR code
A QR code means clients can scan the code on your card, which gives them access to more detailed information about you that couldn’t fit on the card. Scanning the code can lead clients to your desired website for further details There are free downloadable QR options online.
Be a boss, and emboss your card
Research has proven that people are more likely to recall memories or objects if they are made to use more than one sense. So try embossing the text on your card by making it raised to the touch. This will make your card, and therefore, you and your business, more memorable to the recipient.
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