The key to ensuring your business keeps growing is to not hide away in your ivory tower. Deal fairly with problems as and when they arise.Dame Mary Perkins, the founder of Specsavers, explains how she uses communication to keep her business growing. “Every year, Specsavers holds 95 retail communication meetings to update our partners on the latest strategies and to hear what’s happening in the stores,” says Dame Mary. If things aren’t as they should be, Dame Mary makes sure that they’re dealt with as a priority. Keeping lines of communication open with all 1,600 stores has had remarkable results: Specsavers has never had to close a single shop, and the company is entirely debt free. Are you ready to keep your head out of the sand?
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