Telling the truth about SME life today

Business Growth Plan: Don’t be a copycat

Over a three-week period,?we are publishing?daily tips“from Britain’s fastest-growing companies on how to grow your business.

To truly establish yourself in a market, you need a unique proposition. Today’s tip in our three-week Business Growth Plan” Don’t be a copycat.

“When looking to disrupt a market, look where customers are getting a raw deal,” says Errol Damelin, the founder of It’s harder work, but it’s better than having a copycat business.

Being an innovative business in a stale market is what made Wonga successful, he adds.

“There were already companies out there disrupting other markets, but not in short-term borrowing that’s our space.

By carving out your own niche, you’ll create your own successful industry, rather than trying to compete against more established players.


Related Stories

More From


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!