Over a three-week period,?we are publishing?daily tips?from Britain’s fastest-growing companies on how to grow your business.To truly establish yourself in a market, you need a unique proposition. Today’s tip in our three-week Business Growth Plan? Don’t be a copycat. ?When looking to disrupt a market, look where customers are getting a raw deal,? says Errol Damelin, the founder of Wonga.com. ?It?s harder work, but it?s better than having a copycat business.?? Being an innovative business in a stale market is what made Wonga successful, he adds.? ?There were already companies out there disrupting other markets, but not in short-term borrowing ? that?s our space.? By carving out your own niche, you’ll create your own successful industry, rather than trying to compete against more established players.
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