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Business Growth Plan: Don’t ever be satisfied

Over a three-week period, we are publishing daily tips from Britain’s fastest-growing companies on how to grow your business.

To see your business grow exponentially, you need to “live in a perpetual state of dissatisfaction,” says’s founder Errol Damelin. 

Not letting yourself be satisfied forces your business to constantly improve its service.

?Within six months of launching our same-day lending service, we launched a same-hour service,” he explains.

“Today we offer loans within 15 minutes of receiving a valid application. And now I?m working on getting it down to a second…  

The lesson is that if you have unreasonable expectations, your team will surpass itself. Don’t ever be satisfied with what you’ve got. Push yourself.

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