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Amazon brings its Pop-up Loft concept to London

Ecommerce business Amazon is launching one of its Amazon Web Services Pop-Up Lofts in London on 10 September, providing guidance on how entrepreneurs, engineers and developers can build on the platform and boost operations.
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Having already established Pop-up Lofts in both San Francisco and New York, the site in London is expected to be followed by another in Berlin at a later date.

Users of the space will be able to take part in training courses, boot camps, lab sessions, metopes and other “special events”.

As evidence of UK-based businesses already employing Amazon Web Services (AWS), it was revealed that more than two thirds of British startups with valuations over $1bn use the technology to serve customers. Amazon cited Skyscanner, JUST EAT, Powa, Fanduel, Shazam, Swiftkey and Citymapper as examples.

The London Pop-up Loft will feature services such as “Ask an Architect”, where individuals can discuss technical questions about AWS structure on a one-to-one basis, as well as customer and partner presentations, where venture capitalists, incubators and customers will explain what it takes to get funding.

Werner Vogels, CTO and vice president at Amazon, said: “The UK is a hotbed of innovation and London is one of the main places where we see talented, ambitious entrepreneurs coming together to test ideas and start new businesses that leverage cloud computing.

“With the Pop-up Loft in London we will be bringing together a host of AWS resources, and some of the brightest and most creative minds in the industry, to help startups across the UK. We look forward to working alongside the next generation of UK businesses and helping them to reach their full potential.”

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Hailo, a London-based taxi booking app which has to date raised $100m in venture capital takings, uses AWS to support the back end of its technology. Feidhlim O’Neill, VP of platform and technical operations at Hailo, commented: “We built our business on AWS and everything we do is in the cloud.”

Amazon will be hosting its London Pop-up Loft, located in Moorgate between 10 September and 29 October, in partnership with Intel and Chef.

Patrick Bliemer, managing director for Intel Northern Europe, added: “The startup community is a fundamental driver of technology innovations fuelling the rapid growth of the digital services economy. Intel is excited to be working closely with AWS on the AWS Pop-up Loft program to help enable environments around the world where users have access to the tools and expert guidance they need to bring new ideas and innovations to market.”

For those not wanting to sign up for workshops or labs, Amazon has revealed entrepreneurs will be able to use the open office space for general work at no charge.

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About Author

Hunter Ruthven

Hunter Ruthven is the former editor of Real Business and sister publication, Business Advice. In his time at Caspian Media, he was part of the team that hosted the Growing Business Awards, First Women Awards and Future 50 initiative.

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