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A lovely bunch of coconuts: CocoPlant’s founders on recycling coconuts to clean fish tanks

The CocoPlant story: Two French entrepreneurs disrupt fish tank cleaning with a socially responsible business model.
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Think coconuts, and you may think of pristine beaches and crystal clear waters. Rarely does the word ‘coconuts’ call to mind fish tanks.

That is, unless you’re Maël Levet and Marc Laperche, two French entrepreneurs who’ve found a way to recycle coconuts and bamboo plants to clean out fish tanks. 

For anyone who has had to clean out an aquariums, the duo’s business, CocoPlant, is a godsend. The product uses half a recycled coconut, and means an aquarium rarely has to be cleaned.

Levet and Laperche set up their business while studying at Université Paris-Saclay, combining their academic research to build a socially responsible business model.

Maël Levet studied how to miniaturise an old technique called aquaponics to create a small ecosystem within an aquarium, where fish waste feeds plants and plants keep the water clean. 

He set up CocoPlant to produce and sell these natural filtration systems using plants inside coconuts that sit on a tank, cleaning the water that flows through the roots. Designed to be a zen garden on top of the aquarium, the product is inspired by the Japanese gardening technique called Kokedama.

“We developed an old technique for a device that is adaptable to existing aquariums. Then we found the natural materials, coconut and bamboo, as well as an eco-friendly and social process to manufacture it,” says Levet.

“We are proud to support the circular economy by using a garbage of the coconut industry.”

Determined to have a social impact, their product is made by disabled workers in the Paris suburbs. It’s part of a French initiative to give disabled people jobs that they can fulfil with their hands. 

The company began when he met his business partner Marc Laperche, a fellow engineering student at Université Paris-Saclay, and they attended university entrepreneurship events together. They connected with business coaches, legal consultants and distributors that helped them to launch in pet stores across France today.

The university also sent them to Silicon Valley to successfully prove the demand for their product and the viability of their start-up.

CocoPlant is now based at the university’s incubator – with space, coaching and machines to prototype. It also has an office in Station F, the biggest start-up campus in the world.

Now the team is looking to expand CocoPlant throughout Europe and the US, taking the organic product range to fish tanks around the world. 

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About Author

Praseeda Nair

Praseeda Nair is the editorial director of Real Business, and its sister publication for micro businesses, Business Advice. She's an impassioned advocate for women in leadership, and likes to write about management strategies, entrepreneurs, growth companies, and diversity and inclusion.

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