At the best of times, in any organisation, internal communication is very important. Add a recession, insecure employees and an uncertain future, as companies such as JJB Sports and FirstGroup are currently experiencing, and internal communication becomes paramount.Many of us have experienced periods of economic downturn in the workplace. It?s a time when the office or factory becomes a hotbed of uncertainty and can leave staff feeling apprehensive about what?s to come. Employees need to know the short-term and long-term aims and objectives of an organisation to work to their best, so clarity and communication are a must. In essence, employees are a company?s first and most powerful messengers ? the vehicle through which messages to external audiences are relayed. So how can an organisation ensure that the message “on the grapevine” is ideally positive, or at least neutral and not negative? An employer needs to give employees a clear picture of the future, share information as soon as it comes to hand and answer employees? questions and concerns quickly and honestly. As we know, the recession is not usually about good news, but the messages communicated should provide the employees with a clear outlook of the future and help the organisation to:
- Align its people and its purpose ? with a common goal and unified aim, employees will not only have a clearer goal, they will feel like a team;
- Get its employees where it wants them to go, faster and more efficiently ? recession is not an excuse for employees to take their eye off development and training;
- Shape their evolution and culture to support their goals; and
- Build their capacity for change.
- Maintain productivity;
- Ensure the business remains profitable and competitive;
- Make employees feel valued and help staff retention;
- Protect your culture, and your internal and external brands;
- Give clear aims and focus for the future.
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