
The beer maker originally launched Crowdit in its native Denmark and neighbouring Sweden in 2012. It was used as a channel for product promotion and a means of driving footfall into partner venues.
London-based mobile entrepreneur Sam Amrani acquired the service in October 2015 to create a business from the platform. That said, minority stakeholder Carslberg has secured a seat on the board of the new company for group marketing technologist Martin Majlund, who sits alongside Coca-Cola CTO Guy Wolleart and Lastminute.com co-founder Brent Hoberman. The app lets users discover what’s happening in bars, pubs and clubs. And with a desire to repeat the Scandinavian success, Amrani wants to expand the service cross the UK capital as well as other European cities.Read more on the drinks industry:
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“Crowdit offers something very unique for both consumers and businesses. It’s an incredibly clever idea and one with great potential for growth and further investment. Already hugely popular in Denmark and Sweden, Crowdit is a catalyst for excitement in the community. I can see it becoming a global phenomenon,” said Chu.
His involvement comes after he backed the creation of a fund to help British businesses tackle China. “Crowdit is certainly one of the most exciting projects I’ve invested in using the $500m UK China Fund, set up to support the growth of small businesses in the UK,” he added.Crowdit can be downloaded for free on the App Store and Google Play.
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