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Loyalty & Rewards

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The New Year: The New Loyalty and Rewards Strategy

It is often true for any business that it is cheaper to retain existing customers than to try and attract new ones. Some of the best methods for encouraging
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Make Your Rewards Program a Part of Your Festive Marketing

It’s nearly Christmas and the frantic shopping has begun. Using your rewards program as part of your festive marketing campaign could be the boost your sales needs moving into
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Why a Loyalty Program Revamp Could be the Secret to Boosting Customer Engagement

Celebrity hairstylist and founder of HNB Salon and Spa, Steph Stevenson says customer loyalty “is no easy feat” but successfully executing a loyalty program revamp can be something your
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How to make a future proof marketing strategy through influencer loyalty

Co-founder and Chief Marketing Officer at Miappi, Toby Britton, explains how your SME can adopt an influencer loyalty marketing strategy to in a bid to keep up with competition
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Top Strategies for a Successful Rewards Program

Loyalty and rewards programs can help businesses increase their customer lifetime value and customer retention. In order to, compete with high technology-driven consumer companies like Amazon, Apple, or PayPal,
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Why You Should Start to Consider a Rewards Program for Your SME

How do we create customer loyalty? Often, a customer is drawn to a brand or SME by a specific product or service. For small-to-medium sized businesses, it can sometimes
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Why blockchain will innovate and grow the loyalty industry

Customers love loyalty schemes, but can we innovate the sector even more Yes, through blockchain technology.
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"Buy it for life" trend could ease pressure on retailers looking to boost customer conversion and loyalty

“Buy it for life” trend could ease pressure on retailers looking to boost customer conversion and loyalty

Customers are increasingly shopping with retailers that allow them to spread the cost of purchases over a period of months with no additional fees.
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Loyalty card innovators explain how to promote an entirely new concept to investors

Promoting a totally new concept the loyalty card innovation taking the world by storm

Bink is a loyalty card solution that hopes to radicalise the way people shop – but how do you explain a totally new concept to investors”
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How businesses can boost customer experience and drive brand loyalty

For many brands, a great customer experience needs to be delivered seamlessly throughout physical offices or stores, call centres and online, which will ultimately drive loyalty.
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Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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