Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

How much money are the top fashion brands raking in?
3 Min Read
By Laura McGuire
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Shoppers
Go against the grain with the 2020 January sales
5 Min Read
By Tim Hyde
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Brands need to be authentic – and not just at Christmas
7 Min Read
By Toby Britton
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How to set yourself up for success on Black Friday and Cyber Monday
4 Min Read
By Tim Hyde
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gaining trust
Why true trust between companies and customers is critical
7 Min Read
By Nigel Beighton
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Boohoo
Is there a problem with women’s online fashion?
6 Min Read
By Annie May Noonan
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Livechat
Why SMEs will benefit the most from Live Chat
7 Min Read
By Kate Cox
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False advertising deliveroo
Is your business advertising misleading customers?
6 Min Read
By Annie May Noonan
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What can we learn from these celebrity entrepreneurs?
10 Min Read
By Laura McGuire
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marketing GDPR
The skills today’s marketing leaders need to reach the top
6 Min Read
By Mark Johnston
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Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
4 Min Read
By Praseeda Nair
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food and drink
Unilever is on the anti-plastics warpath. Are you?
7 Min Read
By Laura McGuire
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