Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

How to crack Australia
2 Min Read
By Kate Bassett
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The secrets of franchising
1 Min Read
By Matthew Rock
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Dragons’ Den: The deal that got away
2 Min Read
By Kate Bassett
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It’s all about word of mouth
2 Min Read
By Jamie Oliver
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Caffè Nero’s got a whole latte love
3 Min Read
By Melissa Hancock
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How to build a global brand
2 Min Read
By Rebecca Burn-Callander
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Secret women’s business: How to satisfy a woman
5 Min Read
By Dawn Gibbins
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Dying for good media coverage?
2 Min Read
By Jamie Oliver
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Support your rivals and spike up sales
3 Min Read
By Rebecca Burn-Callander
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27 ways to get your MP behind your business
4 Min Read
By Rebecca Burn-Callander
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