Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

How much to start a DJ business
How much does it cost to start a DJ business?
5 Min Read
By Craig Upton
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Customer experience in the age of the goldfish attention span
7 Min Read
By Mitchell Kirkham-Cooper
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Up the ante of your social media videos to get an emotional response from prospective customers
How to ratchet up the emotions in your social media videos
8 Min Read
By Praseeda Nair
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Who's responsibility is it to prevent fake news?
How to turn bad press about your business into something good
5 Min Read
By Alison Shadrack
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Check out these eight fantastic social media business card examples
Building trust amidst the social backlash with branded communities
7 Min Read
By Rashid Ajami
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Secret Escapes Camilla Arfwedson
Why advertising will become a thing of the past
5 Min Read
By Prof. Steven Van Belleghem
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"Buy it for life" trend could ease pressure on retailers looking to boost customer conversion and loyalty
Does retail need an omni-edge to achieve success in 2019?
6 Min Read
By Mark Howell
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What can online businesses learn from ASOS’ tough new returns policy?
10 Min Read
By Mark Adams
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Adam Taylor, CEO of Petshop.co.uk
People, personalisation and pets: Why PetShop CEO credits martech for 50% YoY growth
12 Min Read
By Praseeda Nair
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Do retailers still need people at the tills? Backlash from the first till-free Sainsbury’s
4 Min Read
By Praseeda Nair
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Check out these eight fantastic social media business card examples
Building trust with branded communities amidst the social media backlash
6 Min Read
By Rashid Ajami
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Why trust is essential to mastering your sales prospecting
9 Min Read
By Yuri van der Sluis
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