Sales & Marketing
How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.
What can online businesses learn from ASOS’ tough new returns policy?
10 Min ReadBy Mark Adams Read more
People, personalisation and pets: Why PetShop CEO credits martech for 50% YoY growth
12 Min ReadBy Praseeda Nair Read more
Do retailers still need people at the tills? Backlash from the first till-free Sainsbury’s
4 Min ReadBy Praseeda Nair Read more
Building trust with branded communities amidst the social media backlash
6 Min ReadBy Rashid Ajami Read more
Why trust is essential to mastering your sales prospecting
9 Min ReadBy Yuri van der Sluis Read more
David vs. Goliath: How SMEs can create a competitive edge with customer experience
5 Min ReadBy Ryan Lester Read more
Supermetrics for BigQuery helps marketers better understand their customers via big data
7 Min ReadBy Jeff Broth Read more
Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019
6 Min ReadBy Will Bosanko Read more