Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

Boohoo
Is there a problem with women’s online fashion?
6 Min Read
By Annie May Noonan
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Livechat
Why SMEs will benefit the most from Live Chat
7 Min Read
By Kate Cox
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False advertising deliveroo
Is your business advertising misleading customers?
6 Min Read
By Annie May Noonan
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What can we learn from these celebrity entrepreneurs?
10 Min Read
By Laura McGuire
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marketing
The skills today’s marketing leaders need to reach the top
6 Min Read
By Mark Johnston
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Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
4 Min Read
By Praseeda Nair
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food and drink
Unilever is on the anti-plastics warpath. Are you?
7 Min Read
By Laura McGuire
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routine
Can rebranding the healthcare business help save lives?
7 Min Read
By Rasha Kawar
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Build a great small business website
Five steps to building a great small business website
6 Min Read
By Uday Tank
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Who do you think you are? Businesses that question and change their motto stand to win big
3 Min Read
By Praseeda Nair
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Will the booming subscription industry kill off the high street?
7 Min Read
By Edward Hancock
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business finance
10 ways you are sabotaging your own PR
7 Min Read
By Louise Findlay-Wilson
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