How to set up a business website
In this exclusive RB guide, we show you the top tips to create a successful business website.
How much money are the top fashion brands raking in?
A new report by Ask Traders reveals just how much money 30 of the biggest fashion brands make every second, minute, hour and day, globally.
Go against the grain with the 2020 January sales
January is a key month in the retail calendar – Christmas is over and done with, people have gift cards and spending money to use up, New Year’s Resolutions to stick to and January blues to beat.
Brands need to be authentic – and not just at Christmas
To cut through the noise, especially online, brands have to be more authentic than ever. But don’t just reserve this for the sentimentality of the Christmas period!
How to set yourself up for success on Black Friday and Cyber Monday
Black Friday and Cyber Monday (BFCM) are heavily promoted and highly anticipated annual events which have now merged into a global four-day spending spree.
Why true trust between companies and customers is critical
No business is built without hard work and determination, but what about consumer trust?
Is there a problem with women’s online fashion?
The Advertising Standards Agency, (ASA) has condemned a number of women’s e-commerce brands for their sexualised messaging that appears to objectify women.
Why SMEs will benefit the most from Live Chat
Thought digital customer service tools were only for big companies? Think again! Using tools such as Live Chat will upscale your customer service efforts and convert to improved sales.
Is your business advertising misleading customers?
Many millennial consumers prefer informative advertising. So what happens when businesses release misleading adverts?
What can we learn from these celebrity entrepreneurs?
We can bash these celebrity turned entrepreneurs all we like, but their tactics can be very useful for small business owners too.
The skills today’s marketing leaders need to reach the top
How can the brightest and best marketing leaders reach the top of their game? For starters, they have to get creative with their skillsets.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
Female Gen Z shoppers are defying gender stereotypes more than any other generation of consumers, as revealed by a spike in purchases like power tools, motorcycles, and other ‘male’ goods. What does this mean for the future of marketing and retail?