Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

Secret Escapes Camilla Arfwedson
Why advertising will become a thing of the past
5 Min Read
By Prof. Steven Van Belleghem
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"Buy it for life" trend could ease pressure on retailers looking to boost customer conversion and loyalty
Does retail need an omni-edge to achieve success in 2019?
6 Min Read
By Mark Howell
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What can online businesses learn from ASOS’ tough new returns policy?
10 Min Read
By Mark Adams
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Adam Taylor, CEO of Petshop.co.uk
People, personalisation and pets: Why PetShop CEO credits martech for 50% YoY growth
12 Min Read
By Praseeda Nair
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Do retailers still need people at the tills? Backlash from the first till-free Sainsbury’s
4 Min Read
By Praseeda Nair
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Check out these eight fantastic social media business card examples
Building trust with branded communities amidst the social media backlash
6 Min Read
By Rashid Ajami
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Why trust is essential to mastering your sales prospecting
9 Min Read
By Yuri van der Sluis
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Clever sales people chat, listen and glean information rather than demand it
David vs. Goliath: How SMEs can create a competitive edge with customer experience
5 Min Read
By Ryan Lester
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Instagram Checkout: A blessing or a curse for SMEs?
6 Min Read
By Hester Bates
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Failure to attribute: Why are marketers being left behind in the dark ages?
Supermetrics for BigQuery helps marketers better understand their customers via big data
7 Min Read
By Jeff Broth
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A strategic approach to social media can boost business, manage risk and stand the test of time. Here’s how to nail your strategy.
Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019
6 Min Read
By Will Bosanko
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Check out these eight fantastic social media business card examples
Eight awesome examples of social media business cards
5 Min Read
By Olly Goodall
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