Driving sales in a rapidly expanding market

While driving sales in a market ostensibly fuelled by high demand might seem easy, it can be anything but. High demand naturally gives rise to high supply – with a flood of providers coming into the space – meaning that differentiation of offering and a compelling customer journey are vital if you want to sustain consistent, quality sales.

“We got one million hits in two days”, how a selfie transformed a travel business

Flash Pack has had a mad few years since its inception in 2014. After the co-founders devised the idea for the travel company over a date, they’ve faced both growing pains and spectacular success. The husband-and-wife team talk about how they nailed their target customer, seamless branding, and how they got to that £10 million pound valuation.