Brad Pitt and Angelina Jolia – MerivalWhile Clooney got involved on the celebrity alcohol brands scene in 2013, it seems he took inspiration from Ocean’s Eleven co-star Brad Pitt, who embraced beverage retail first. He and then-wife Angelina Jolie took up ownership of Chateau Merival in 2008 and proceeded to introduce wine from the venue in 2012 with the help of French winemaking family, the Perrins. According to a report, the first bottles of Merival rose wine went on sale in 2012 and all 6,000 – in cases of six bottles for €105 – sold out within five hours. Although the pair announced they were getting divorced last year, casting doubt over the business, it was reported that Merival will continue to operate. Estate manager, Charles Perrin, said: “[Merival] is an investment for their family and their children. We have long-term projects and have just released the latest vintage of rosé with our names: ‘bottled by Pitt, Jolie and Perrin’ on it.” One actress decided to get her name on the bottle from the start, however, truly making the most of celebrity alcohol brands – continue on the next page.
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