Not just celebrity alcohol brands – George Clooney is also the face of coffee brand Nespresso Ocean’s Eleven actor George Clooney had an impressive payday from beverage giant Diageo in June 2017. The tequila business he and two friends created was sold in a deal worth $1bn, highlighting just how lucrative celebrity alcohol brands can be. Fresh on the back of this, we decided to look at the finer details behind these celebrity alcohol brands to see just exactly how their theatrical talents have been carried over into the beverage business and whether they’ve thrived or dived.
Brad Pitt and Angelina Jolia – Merival
While Clooney got involved on the celebrity alcohol brands scene in 2013, it seems he took inspiration from Ocean’s Eleven co-star Brad Pitt, who embraced beverage retail first. He and then-wife Angelina Jolie took up ownership of Chateau Merival in 2008 and proceeded to introduce wine from the venue in 2012 with the help of French winemaking family, the Perrins. According to a report, the first bottles of Merival rose wine went on sale in 2012 and all 6,000 – in cases of six bottles for €105 – sold out within five hours. Although the pair announced they were getting divorced last year, casting doubt over the business, it was reported that Merival will continue to operate. Estate manager, Charles Perrin, said: “[Merival] is an investment for their family and their children. We have long-term projects and have just released the latest vintage of rosé with our names: ‘bottled by Pitt, Jolie and Perrin’ on it.” One actress decided to get her name on the bottle from the start, however, truly making the most of celebrity alcohol brands – continue on the next page.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.