Not just celebrity alcohol brands – George Clooney is also the face of coffee brand Nespresso Ocean’s Eleven actor George Clooney had an impressive payday from beverage giant Diageo in June 2017. The tequila business he and two friends created was sold in a deal worth $1bn, highlighting just how lucrative celebrity alcohol brands can be. Fresh on the back of this, we decided to look at the finer details behind these celebrity alcohol brands to see just exactly how their theatrical talents have been carried over into the beverage business and whether they’ve thrived or dived.
Brad Pitt and Angelina Jolia – Merival
While Clooney got involved on the celebrity alcohol brands scene in 2013, it seems he took inspiration from Ocean’s Eleven co-star Brad Pitt, who embraced beverage retail first. He and then-wife Angelina Jolie took up ownership of Chateau Merival in 2008 and proceeded to introduce wine from the venue in 2012 with the help of French winemaking family, the Perrins. According to a report, the first bottles of Merival rose wine went on sale in 2012 and all 6,000 – in cases of six bottles for €105 – sold out within five hours. Although the pair announced they were getting divorced last year, casting doubt over the business, it was reported that Merival will continue to operate. Estate manager, Charles Perrin, said: “[Merival] is an investment for their family and their children. We have long-term projects and have just released the latest vintage of rosé with our names: ‘bottled by Pitt, Jolie and Perrin’ on it.” One actress decided to get her name on the bottle from the start, however, truly making the most of celebrity alcohol brands – continue on the next page.
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He and then-wife Angelina Jolie took up ownership of Chateau Merival in 2008 and proceeded to introduce wine from the venue in 2012 with the help of French winemaking family, the Perrins.