Justin Timberlake – Sauza 901From wine and back to tequila, singer-cum-actor Justin Timberlake is part of celebrity alcohol brands craze too, having introduced Sauza 901. The launch of the drink, also dubbed super-premium like Clooney’s, took place in January 2014. As creator and co-owner, Timberlake aligned with tequila house Sauza – the 901 is homage to his hometown’s postcode – and spirit distillery Beam Suntory to support the marketing side of things. At launch, Timberlake said: “My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle. That trip inspired me to create 901, and I’m thrilled to partner with Sauza so we can continue to bring the world 901. “I have spent the last several years creating a premium brand that captures the passion I have for tequila and redefines the category as I see it. I can’t wait for my fans to experience the new Sauza 901.” He leveraged his tour that year and ensured that Sauza 901 bars were available for fans to get their hands on the $30 bottles. On the next page, see which hip hop star has embraced not one, but two brands of booze.
Share this story