Telling the truth about SME life today

Charles Rolls

Share on facebook
Share on twitter
Share on linkedin
Share on email

Name: Charles Rolls

Age: 53

Company: Fever-Tree. I set up the company at the end of 2004 with Tim Warrillow.

Turnover: £12m

First job: The first UK McDonald’s in its first month on High Street Kensington.

Dream job: Rohit Jaggi’s job on the FT, test flying and writing about airoplanes

Car: Prefer bikes Ducati and BMW 

Economy, business or first class: Economy mostly except long-haul overnighters then business

Most extravagant purchase: Racing yacht

Most-played song on your iPod: “I Gotta Feeling” by Black Eyed Peas 

Best business book: Daniel Yergin’s history of oil

Worst business moment: Re-launching Plymouth Gin in the US. The corks (seemed like a good idea at the time) had coloured the gin. Looked like urine but fortunately no-one in the US knew what Plymouth Gin was supposed to look anyway after a 30-year absence.

Proudest business moment: Signing what became a seminal distribution deal for Plymouth Gin with Seagram in 1999.  

Your business mentor: I didn’t know I had to have one

Next big thing: Kite surfing

Trending

Topic

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Stories

Trending

If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!