Telling the truth about SME life today

Charles Rolls

Name: Charles Rolls

Age: 53

Company: Fever-Tree. I set up the company at the end of 2004 with Tim Warrillow.

Turnover: £12m

First job: The first UK McDonald’s in its first month on High Street Kensington.

Dream job: Rohit Jaggi’s job on the FT, test flying and writing about airoplanes

Car: Prefer bikes Ducati and BMW 

Economy, business or first class: Economy mostly except long-haul overnighters then business

Most extravagant purchase: Racing yacht

Most-played song on your iPod: “I Gotta Feeling” by Black Eyed Peas 

Best business book: Daniel Yergin’s history of oil

Worst business moment: Re-launching Plymouth Gin in the US. The corks (seemed like a good idea at the time) had coloured the gin. Looked like urine but fortunately no-one in the US knew what Plymouth Gin was supposed to look anyway after a 30-year absence.

Proudest business moment: Signing what became a seminal distribution deal for Plymouth Gin with Seagram in 1999.  

Your business mentor: I didn’t know I had to have one

Next big thing: Kite surfing


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