The show, to be screened on CNBC later this year, aims to find the best eco-business concept. Budding entrepreneurs across Europe with a green idea for a product or service can enter online at www.goodentrepreneur.com.
The winner of The Good Entrepreneur will receive a prize package worth more than £220,000, including advertising on CNBC and business support from financial services firm Allianz. The competition closes on 31 July, with three finalists named in August and the winner announced in November.
The TV series will track the progress of the finalists as they receive mentoring and advice from some of the world’s best and toughest entrepreneurs. The show will be broadcast across Europe, the Middle East, Africa and Asia in the autumn.
“The Good Entrepreneur competition is going to potentially change the life of an entrepreneur forever, bringing the next big green business idea to life right in front of a TV audience,” comments CNBC presenter Steve Sedgwick.
Let’s wait and see if the series draws as many viewers as The Apprentice.