In order to provide insights to entrepreneurs and small businesses on the possibilities of video as a means of engaging with your online audience, as well as details on how to use this medium successfully, we have spoken with UK startups and SMEs in order to find out how you are engaging with your online audience using video content.First up we have advice from Dave Furness, the director and co-founder of UnderstandingE, which creates educational video tutorials that show businesses how to use a Magento website in order to sell on multi-channels such as eBay and Amazon. How important is engaging with your online audience to your business? Engaging with our audience is crucial to our business. Over the past three years we have built a high level of trust with our audience through a variety of mediums whether it be blogs, videos, podcasts, webinars or emails. We find that this helps humanise our business and create a much more personal feel. It also encourages a two-way engagement with our audience. They get to tell us what their main struggles or problems might be and in turn this allows us to respond with our expertise to try and help them. The beauty of using a video for this automatically takes this one-to-one style consulting and turns it into one-to-many. It means others facing the same problems get their answer or suggestion on how to fix them too. How do you use video content to engage with your online audience? Video plays a huge part of our content strategy. We create educational tutorials using video as well as many quicker ‘How To’ videos. When dealing online the limitations of not being able to physically grab or speak to someone in person is a limitation which video is helping to answer. Instead of reading a how to article, a video makes the whole experience much easier. The viewer can follow along by watching what you do. But video isn’t just a two-way street. We receive comments and emails from our audience which we can then go and record them a video for to answer them. If one person has asked this question, chances are another member of your audience has been thinking the same question. We see video as a fantastic tool which greatly helps with the scalability of whatever it is you are delivering.
Read more on video marketing:
- Facebook slideshow to make video ads easier and more affordable for small businesses
- Native mobile video advertising: The new TV for advertisers and SMEs
- The power of video content discussed by British marketing agencies
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