According to findings from connectivity firm iPass, mobile professionals around the world have some alarming dedication when it comes to staying online.
Indeed, the obsession mobile professionals seem to have with their devices don’t just impact working lives, but personal lives too, as 62 per cent admitted they feel anxious without WiFi.
Some 61 per cent felt so strongly about the idea of giving up WiFi, they said doing so would be impossible or very difficult. That’s more than any difficulty faced giving up sex at 58 per cent, junk food at 42 per cent, smoking at 41 per cent, alcohol at 33 per cent and drugs at 31 per cent.
“You might expect to feel anxious before a first date or during a big presentation, but it seems that the simple prospect of not being connected to WiFi is enough to set people on edge,” said Patricia Hume, chief commercial officer of iPass.
“If there were any doubt, our report proves that social etiquette is a thing of the past when it comes to smartphone use. Technology, and particularly smartphones have become an integral part of our lives, so much so, that there’s no scenario in which people won’t check their phone. Moreover, they expect to be connected to WiFi when they do it.”
Other findings saw 23 per cent of respondents admit they would choose WiFi ahead of having a shower, while 19 per cent would rather connectivity than human contact.
Given that, mobile professionals connect to eight public WiFi hotspots each week, rising to 20 times a week for a fifth.
WiFi also receives more priority than a view or food when mobile professionals are choosing a hotel too.
Taking the dependence on connectivity to peak levels though, the study also revealed how mobile professionals allow devices to take over their personal lives, with 72 per cent checking smartphones on the toilet, 11 per cent during funerals and seven per cent even during sex.
Hume continued: “Mobile professionals increasingly expect to be connected to WiFi anywhere and everywhere. WiFi is still unmatched in terms of its performance and reliability, and as an employer, it is your duty to understand this fact and to ensure your mobile workforce can connect to WiFi easily and securely, wherever they are.
“The financial cost of unproductive and unhappy employees can be severe, and no business can afford to neglect the connectivity needs of its ever more mobile workforce.”