(4) Great customer service If feasible, offer free shipping as a basic principle. If not, be sure to charge what is reasonable in accordance with your product. Using a tracked service gives the customer confidence they will get their product without any hiccups, and offer PayPal as a payment method will cover both you and buyer from fraudulent transactions, for more peace of mind and a seamless customer journey. Part of the customer service element should always include follow-up – usually via email. Always make sure the customer is left happy that safe in the knowledge that they bought from you. Don’t be afraid to always ask for customer feedback in a public domain. (5) Content is king When selling on eBay for example, having an optimised keyword rich title is hugely important to help your product stand out on a crowded platform. Be sure to utilise eBay’s 80-character limit, for a start. Make sure you associate your brand with hardware or other compatibility, so that it can be found easily. Consider what a buyer would type in the search bar when trying to look for your product and your brand, and for an extra fee it is often worth using the sub title feature that eBay offers. Images can’t be overestimated – they should include product shots as the main image, packaging shots and lifestyle stills, if the product fits that purpose. Descriptions can easily be upgraded with some basic HTML which also helps with SEO. A wider point on SEO is knowing how to position your product online without blowing your finances on AdWords!
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Management of angry customers by Missguided is like waving a red rag to a bull.
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