Its Consumer Confidence Index fell to -2, just one month after recording +1, the first time it has recorded a positive result in ten years.
The fall was driven particularly by dropping confidence in the wider economic situation, but consumers also said they were more concerned about their own personal finances and were less likely to be making major purchases.
Nick Moon, managing director of Social Research at GfK, comments: “All five of the component parts of the Index fell this month, with four-point drops in the questions about the country’s general economic situation being particularly noticeable.
“The almost relentless rise of the last six months couldn’t continue indefinitely, and the government will be hoping this is just a temporary setback rather than the forerunner of a wider decline in confidence.”
Figures earlier this week revealed that the UK economy had finally surpassed its pre-crisis peak.
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