Corpdata was set up in 1992 and is run by brothers Andy and Dave Smith. The pair launched the new marketing scheme, called Kickstart UK, in June to help pull the country out of recession. Katherine Whitbourn-Hammond of Glamorgan Conference Service signed up to Kickstart UK and used the free contacts as part of a telemarketing campaign. “We have had over 50 people requesting more information and 14 people coming in for a lunch and tour of the conference facilities here", she says. “There are no bookings as yet but I’m positive we’ll see results. This is the most successful type of campaign to date in terms of the response rate”. Andy Andreou, managing director of Coventry-based Vivo Telecommunications, says he’s got five leads from the 200 free names. “No converted sales yet but our sales cycle is three to six months so I wouldn’t expect any quick wins," he comments. "We’ve got some promising leads.” Corpdata hopes the contacts will translate into one or two extra orders for the businesses: “We want to re-energise the economy, boost business profits and safeguard thousands of jobs.” To receive 200 free names, fill in the registration form at: www.kickstartuk.com. Entrepreneurs can use the segmentation criteria to target relevant companies. Related articles:Winning pitches in a recessionLush hooks customers with gruesome window display Picture source
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