HR & Management

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Corporate vision of a leader has never been so feminine

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Women make up only 16 per cent of those working abroad on international mobility programmes, Crown World Mobility has found. This is despite a concerted effort by corporations to try and break the 20 per cent barrier.

However, the company expects that the statistic could be breached due to the type of leader being sought after in today’s era.

In 2014 the Harvard Business Review claimed people rise to the top in business when they are seen as matching a set of pre-existing beliefs that individuals hold about leadership. In many cultures, it said, this leader prototype historically emphasised masculine characteristics – resulting in a lack of female leaders.

“That’s changing,” said Joanne Danehl, global intercultural and language training expert at Crown World Mobility. “What we’re seeing at the moment is more and more of the desirable competencies for a modern leader being traits that many would think of as feminine.

“So although the gender gap is still there on international assignments – and let’s be honest the needle has barely moved on that in decades – there has never been a better time for women to break that mould.”

Danehl is of the belief that six or seven years ago the traits that people valued leaders that were decisive, risk-taking and competitive. The year 2016 has seen businesses on the hunt for, “a consensus builder, someone who is inclusive in their decision-making process and a relationship builder who is good at navigating and handling complexity.

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“What strikes me is that not only are these competencies much more feminine but also that they are skill sets often learned by working globally in a culturally-diverse environment. There is a real opportunity for women who join global mobility programmes to build a successful career at the highest level.”

The move towards valuing women in leadership has been marked over the last few years. A report by Grant Thornton in 2015 showed company boards which included women out-performed all-male boards by up to 25 per cent.

Danehl added: “There still aren’t enough business role models for women and perhaps that’s why you often hear women talk about pop stars, actresses and perhaps politicians as their icons. But things are moving.

“In Japan for instance, there is a big move towards educating women in business and on a recent visit to the US the Japanese Prime Minister Shinzo Abe famously said ‘When women thrive, so will the world.’ That’s a powerful message.”

The most-valued leadership competencies for five years’ time, predicted in 2016 by The Conference Board were leading change, global thinking, retaining and developing talent, learning agility and creativity.

“It’s no longer just about what is said in a meeting which matters. Reading a room and getting it right is just as important,” said Danehl. “It’s all about emotional quotient, intuition and integrity.

“Interestingly some cultures are experts in this – such as the Chinese and Japanese. They traditionally understand the tone of the room far better than western cultures. So, working in a global environment can help build those skills, too.

“Nobody is saying men cannot be great leaders, of course they can. But it is clear women have an opportunity here to close the gap. It’s certainly something to think about on International Women’s Day.”

Concerned with issues surrounding gender diversity in business? Don’t miss the Real Business First Women programme:

Drawing on years of the First Women movement and the phenomenal network of pioneering women the Awards has created, this programme features The First Women Awards and The First Women Summit  designed to educate, mentor and inspire women in all levels of business.

Image: Shutterstock

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