Content marketing is an increasingly popular way to get a business noticed. For those not already familiar with the concept, it involves creating and sharing content – be it videos, blog posts, social media – in order to attract the attention of customers and better engage with them.
Rather than trying to sell directly to your customer, content marketing helps build a rapport with them, and helps give your brand some personality. You might want to write blog posts about changes in your industry, Instagram pictures of your new office pet, or create a viral video and upload it to Youtube. Anything which encourages customers to engage with your brand in a less formal way. New figures from Axonn Media Research show that customers could be more willing to part with their cash for a firm which uses good quality content marketing. In fact, two thirds of consumers are more likely to buy from firms whose content they enjoy, even if it costs a little more than from a brand who doesn’t, even if it costs a little more. Axonn Media CEO Fergus Parker says: “Since the term’s inception in 2009, ‘content marketing’ has become one of the main ways organisations attract and engage with their online audiences and this data shows this is paying off with increased sales. The research also found that the majority of marketers felt that content had helped them boost sales and improved website traffic. If used appropriately (with a generous sprinkling of references to your business name and industry), content can seriously boost how well your business performs in Google search engine rankings. Parker adds: “It’s important for businesses to note that their online efforts are being rewarded with a willingness amongst consumers to pay five to ten per cent more for their goods and services, which can make a real difference to the bottom line. Image source
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.