The UK company uses the Twitter “firehose” (total Twitter feed) of more than 200 million Tweets a day so that the data can be analysed with other real-time services such as Klout, PeerIndex and Facebook.
The company champions ?data democratisation?, according to founder Nick Halstead, who enjoyed success with hit previous venture Tweetmeme, a Twitter portal. The company seeks to change the data syndication business, which tends to involve a drawn-out sales process and expensive licences. ?We get all this data from the Twitter firehose and augment it with authority scores, sentiment, gender and age,? Halstead told TechCrunch Europe. ?People talk about sentiment, but who cares if a six-year-old hates your brand if it is aimed at 18 year-olds.? Halstead deliberately courted US investors after failing to secure attractive valuations from European VCs. ?I’m a staunch supporter of the European system,? added Halstead. ?I’ve always had the attitude that we can do anything just as well as the Valley can. [But the reality is] that what we do is high-risk. There is no company doing what we’re doing therefore it’s hard to prove. ?The European scene is still set on revenues and what [entrepreneurs] have proved today. In order to get the valuation I wanted, I had to go to the US. The gap in valuations between Europe and the US isn’t even close.? Picture sourceRead more from our sister title Real Deals
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
