
The eight-week US programme has the backing of various organisations including SVG Partners, Forbes, Verizon, as well as food companies and universities. It was set up to find innovations that can support the rising global population ??a UN report has said food production must increase by 70 per cent to feed the world?s 9.6bn people by 2050.
John Hartnett, CEO of SVG Partners, said: ?Leveraging the technology expertise in Silicon Valley and the agriculture expertise in Salinas, Thrive is an ecosystem that is bringing together a global network of innovators, entrepreneurs, researchers, as well as technology and ag companies. ?These entrepreneurs are bringing some incredible energy and disruptive innovation to one of the world?s most important industries, and have been drawn together by the opportunity that arises from a huge challenge; feeding the world.? As such, the scheme was open for entry to companies in 35 countries and just 12 businesses have been accepted. Although the majority of firms participating are based in the US, British ice cream brand Wheyhey has secured a place as a finalist. A sweet treat with a twist, Wheyhey develops sugar-free, high protein ice cream. Using a whey protein isolate, the company boasts a 150ml tub has the same amount of protein as a chicken breast.Read more on the food industry:
- Waitrose 1 brand launched to cater to premium food lovers
- Levi Roots? Caribbean Smokehouse restaurant equipped with tech to spice up dining
- How Gousto will challenge Tesco and make fresh food delivery fashionable with ?9m pot
Wheyhey caught the attention of model and gym fanatic David Gandy back in 2013 when he signed up as an investor.
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