Name: David Martell
First job: Company accountant for a London luxury-car distributor. Great for taking an exotic car home for the weekend!
Dream job: Team principal for an F1 racing team, for example Christian Horner or Martin Whitmarsh.
Car: Nissan LEAF
Economy, business or first class: Business class I need to sleep.
Most extravagant purchase: 130ft motor yacht, £2.5m.
Most played song on iPod: Diana Krall’s Cry me a river.
Best business book: Steve Jobs’ biography.
Worst business moment: When I started Trafficmaster and discovered that VCs don’t always stand by you.
Business mentor: I try to do my own thing.
Next big thing: Being able to travel long distance without going through airports.