Business Technology

Deliveroo to service PizzaExpress restaurants, marking largest partnership yet

3 min read

31 May 2016

Former deputy editor

Deliveroo has bitten into PizzaExpress, bringing in the Italian restaurant chain as its largest partner to date with a deal that will see the delivery service support 206 branches across Britain.

From 1 June, Deliveroo will support four PizzaExpress restaurants in the UK – London, Guilford, Leicester and Manchester – and six Milano restaurants in Dublin ahead of a nationwide launch for July.

The deal has made PizzaExpress Deliveroo’s biggest restaurant partner, with the delivery service to make the restaurant more accessible to consumers up and down the country in locations as far afield as Brighton to Aberdeen.

The 206 restaurants supported by July will account for 40 per cent of PizzaExpress’ portfolio of 460 sites. The current roll-out will be spread across a seven-week period, though the goal is to deliver for all restaurants over the coming years. It’s set to become a global team-up too, as branches in Hong Kong will also be empowered.

Richard Hodgson, CEO, PizzaExpress, said: “It’s been our long standing ambition to deliver our much loved pizza to customers at home; however the challenge has been to find a way to deliver our products nationwide, to restaurant standard.”

“Deliveroo is a perfect fit for us, as they are dedicated to providing excellent delivery logistics to the restaurant industry. They can deliver our hand-made pizzas and other dishes quickly and to an excellent standard; ensuring that our customers experience the same dining experience at home as they would in our restaurants.”

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The restaurant will offer “a wide selection” of the menu to those seeking delivery, which will take 32 minutes to arrive on average. In attempt to encourage brand loyalty from the start, customers will receive free delivery for the first month once all restaurants launch on Deliveroo.

“PizzaExpress is one of the biggest and best loved restaurant brands in the UK and Ireland, and one of our customers’ favourites. We’re thrilled to be working with them and bringing their delicious food to hungry customers across the country,” added Will Shu, CEO, Deliveroo.

With Google’s Android Pay now live in the UK, Deliveroo is among the first companies to join forces with the payment platform as a reward partner.