Name: Denys Shortt

Age: 47

Company: DCS Europe, the UK’s largest health and beauty distributor and Enable Software.

Turnover: £130m (DCS) and £1.6m (Enable Software)

First job: My first ever job was at 16 riding an ice-cream tricycle in Stratford-upon-Avon. I remember crossing the river and getting threatened for selling on someone else’s patch!?

Dream job: In it now. Running several entrepreneurial businesses, piloting my helicopter and helping at Warwick Business School and the Local Enterprise Partnership a diverse mix which keep me very busy.

Car: I drive a Range Rover TDV8 which I adore. I also have a thing for Defenders.

Economy, business or first class: Economy in Europe, business class otherwise. I never fly first class I cannot see that the cost justifies the experience.

Most extravagant purchase: A Robinson R44 Raven II helicopter has to be the best thing I ever did (oops, apart from marriage!).

Most played song on iPod: Something calming. Stacey Kent, Dido, Katie Melua.

Best business book: No time for books but read a lot from Harvard Business Review on my iPad.

Worst business moment: At ?80m sales and growing to have Royal Bank of Scotland tell me “You?ve got three months to find another bank. We no longer want your business!?

Proudest business moment: Hitting £100m sales with a new bank backing us! (Another recent special moment was hosting a National Conference and sitting on stage between Cameron and Clegg.)

Business mentor: Don?t really have one but admired Steve Jobs.

Next big thing: Growing my businesses to £200m sales! Making British manufacturing of health and beauty products a massive success.

Denys Shortt was winner of the Local Hero award at the 2011 Growing Business Awards.

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