
London was hailed as the champion of European tech developments during London Technology Week in June, on track for an ?18bn economy boost in 2015.
As such, the rise of tech is merging with more traditional sectors such as finance to create new markets like fintech. Further demonstration of the growth comes as Captify, an adtech startup, secured an ?8m funding round to support product expansion. And with advertising in mind, Adobe’s latest study has said that UK marketers are questioning the transformation their industry is experiencing due to digital changes. Indeed, 49 per cent said they feel challenged and 48 per cent is worried about how to adapt to the evolution of the marketplace, while a further 40 per cent fear that they don’t have the correct skills as their job requirements change. The study also found that marketers are also concerned about the abilities of the companies, as 51 per cent said they feel their employers may be unequipped to keep up with developments. Biggest reasons for the concern were due to a lack of resources and training in new skills at 41 per cent and 30 per cent respectively. Some marketers are looking forward to the change though as 47 per cent feel optimistic, while 58 per cent believe that using new technologies are key to the roles. Read more on marketing:- If it doesn?t add value, I don?t give two sh**s about advertising, says will.i.am
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