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UK’s top gym turns digital to fight coronavirus fitness slump

Anytime Fitness, the UK’s leading gym chain, has announced the launch of Coach.Care.Connect, a remote service providing fitness guidance and a variety of workouts to help British gym enthusiasts stay healthy during the coronavirus lockdown.

The launch comes as the Government forewarns that “stricter lockdown” measures could be enforced. A clearer set of rules to follow during the crisis are to be issued to every household in a posted letter. The letter, penned by Prime Minister, Boris Johnson warns UK residents that things “will get worse before they get better”.

Marvin Burton, Head of Fitness at the Anytime group had this to say:

?During a time when more people are at home and looking to protect their health and wellbeing, we hope that Coach.Care.Connect can add an informative and dynamic new aspect to their daily routine. At Anytime Fitness, our ethos is to provide that supporting hand to anyone on their healthy journey, just because our gyms are closed this hasn’t changed, and we are delighted to provide an easily accessible way for our customers to receive expert tuition and get the guidance they need to help them stay on top of their fitness goals.”

The launch of this app is a result of the growing number of people searching for a “home work-out” routine to follow, in a bid to maintain fitness and keep up good mental health after gyms and leisure centres have been forced to shut under new coronavirus legislation.

For many employers, uplifting morale and motivating staff have been increasingly difficult due to the enforced self-isolation that has come as a result of the UK’s coronavirus outbreak.

Just yesterday The Government updated their mental health support guidelines, they suggest that people should be:

  • maintaining contact with friends and family via telephone and video calls, or social media
  • keeping a regular routine and sleeping pattern
  • focusing on a hobby or learning something new

In addition, Public Health England has also launched its own stream of exercise videos to tackle the low mood many may be feeling during this period.

Yvonne Doyle, Medical Director at Public Health England, said “By adopting a new routine, setting goals, eating healthily and maintaining physical activity, we can stay in good mental health today and tomorrow.”



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