The company’s impressive results cover 29 June to 27 September 2015, and they’re up from sales of £165.7m over the period in 2014 – a growth of 12.9 per cent.On a year-to-date basis, meanwhile, Domino’s 2015 sales have reached £597m – that’s an 11.8 per cent increase on last year’s results. At the core of this performance was a continued digital investment, which saw mobile power the firm’s online sales. According to the results, digital revenue is 35 per cent up from Q3 2014 and 75 per cent of this year’s sales have been online, more than half of which were generated via the firm’s Android and iOS apps. Elsewhere, Domino’s pointed to its sponsorship of Hollyoaks as a brand marketing tool that drove sales. And in the same way Ryanair benefitted from Brits looking to jet off to sunnier climes, the pizza business also said the poor weather during summer encouraged sales.
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