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Digitonic

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Company name: 

Digitonic

What they do: 

Creation and delivery of specialist content

Digitonic is a mobile marketing specialist. The company has extensive mobile gaming experience and currently works with over a dozen of the leading brands in the industry to create and run mobile campaigns. In particular, Digitonic is known for helping organisations acquire and retain players via innovative Text Tracking SMS campaigns and targeted advertising.

Grant Fraser, managing director of Digitonic, explains that “Creative SMS can help companies and affiliates spend marketing budgets more efficiently to help generate the best possible conversion rates. SMS can be used to identify the players that are possibly more likely to convert. The rise of smartphones has changed the way players are using the internet and consequently how operators and affiliates are able to communicate with them.

Digitonic boasts clients such as Gala Coral, Rank Interactive and DLG. Revenue is up from £120,000 in year one to £1,010,000 in year two.

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