Telling the truth about SME life today

Do you have a moral compass?

Share on facebook
Share on twitter
Share on linkedin
Share on email

In the December/January issue, we ran an article called [asset2]. (That’s Seasonal Affective Disorder for the uninitiated. Sufferers, who are normally mentally stable, become depressed each winter.)

Eddy Pinkney reckons it’s in bad taste. He told us: “To write "how can we make money from this miserable bunch" [the sufferers of a serious condition], makes it clear that your magazine advocates deceit over compassion. I run a business, but that isn’t to say I don’t have a moral code.”

I can assure you, dear readers, that Real Business does not advocate “deceit over compassion” but Mr Pinkney raises an interesting point.

Are entrepreneurs who target people suffering from medical complaints letting down humanity” Or are they fulfilling a need

Let’s take it a step further: are there suppliers you won’t deal with, products you won’t sell or certain customers you won’t serve because your “moral compass” won’t allow it?

Let us know what you think.

[asset1]

Picture source

Trending

Topic

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Stories

More From

Trending

If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!