In the December/January issue, we ran an article called [asset2]. (That’s Seasonal Affective Disorder for the uninitiated. Sufferers, who are normally mentally stable, become depressed each winter.) Eddy Pinkney reckons it’s in bad taste. He told us: “To write "how can we make money from this miserable bunch" [the sufferers of a serious condition], makes it clear that your magazine advocates deceit over compassion. I run a business, but that isn’t to say I don’t have a moral code.” I can assure you, dear readers, that Real Business does not advocate “deceit over compassion” but Mr Pinkney raises an interesting point. Are entrepreneurs who target people suffering from medical complaints letting down humanity? Or are they fulfilling a need? Let’s take it a step further: are there suppliers you won’t deal with, products you won’t sell or certain customers you won’t serve because your “moral compass” won’t allow it? Let us know what you think. [asset1]
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