Kim Kardashian may be famous for being famous, but is she a worthy winner of Glamour’s Entrepreneur of the Year award?
The answer, in short, is yes.
There’s no doubt that Kim Kardashian is best known for her eponymous TV show and everything that goes with it (including her own perfume range, endorsements with big brands, and yes, even her infamous sex tape).
But if you forget all of the TV nonsense Kim Kardashian – and indeed all of the Kardashians – is involved with, you’ll find an astute business woman making big money and running a serious company.
Her latest project is ShoeDazzle, an online shoe-buying club.
ShoeDazzle is backed by heavyweight investors including Polaris and LightSpeed Ventures. The company also recently closed a $40m funding round led by Andreessen Horowitz.
How does it work?
ShoeDazzle gets people to sign up for $39.95 a month, then presents a selection of shoes, handbags and other fashion items to choose from.
Customers can skip a month, but if they forget, they’re charged and get a credit to use in the future. The company has already signed up three million subscribers so far.
Not bad for a reality TV star.
There are an increasing number of reality TV celebrities turning into serious entrepreneurs. Jordan aka Katie Price is a good British example.
Like Kim Kardashian, Katie Price knows that she won’t stay on the front page of Heat forever, and she’s taken out a good insurance policy: hard work.
I’m not saying we should feel sorry for her – far from it – but when you add up all of Price’s projects, you’ve got to wonder how she packs it all in.
Books for children. Autobiographies. Perfume ranges. Websites. Beauty tips for adults. Beauty tips for children. Hair products for young girls. Underwear. Bedding. And much, much more.
I’m sure there’s a whole army of helping her, but ultimately, just like Kim Kardashian, when her 15 minutes of fame dry up, she’ll still be standing.
So yes, good on Kim Kardashian for winning the Entrepreneur of the Year award – she deserves it.
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