Sales & Marketing

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Doing business with China

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Justin Edison has a theory. “The problem with China is that it’s bloody far away. And they speak Chinese.” And it gets worse. As the founder of Alto Clothing, a retailer for tall men, Edison’s noticed China has issues with quotas, red tape, copyright theft and quality control. “My first attempt to have trousers made out there ended in disaster,” he recalls. “The factory sent me a sample that was perfect. But when they sent the main batch the quality plummeted. They had clearly been produced by someone else. I complained, got a discount, and am now looking for a new partner.”

But for all these negatives, there is one outstanding positive. “I’ll keep going because the savings out there are magnificent.” Click here to read his and others’ secrets.

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