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Domino’s Pizza: “Thank you Susan Boyle”

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Chris Moore, the chief executive of Domino’s Pizza, commented that Britain’s Got Talent was “vital in growing the brand, so that it’s prominent in people’s minds when they’re hungry”. The group’s orders rise during prime-time TV hours, with about 30 per cent of its business each week coming on Friday and Saturday evenings.

And as for Susan Boyle? She’s just pipped US president Barack Obama to NBC’s prime-time slot. Instead of hearing Obama explain his plans for reforming America’s private-sector health care system at 9pm tonight, US viewers will be treated to a pre-recorded interview with 48-year-old Susan Boyle.

Related articles:Secrets of a Domino’s franchiseFranchises defy downturnWhat you can learn from Britain’s Got Talent

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