HR & Management

Don’t let employee engagement slip to the bottom of your to-do list

4 min read

27 September 2017

All good business leaders know that having happy staff leads to happy customers. In reality, however, many still don’t prioritise employee engagement as much as they should.

Employee engagement specialist Officevibe revealed only 13 per cent of staff worldwide feel engaged. Not only does this indicate that a lot of people work in jobs they feel indifferent about, but also a significant amount of businesses are not maximising the potential of employees.

Highly engaged businesses see a 20 per cent increase in sales, according to Officevibe, which means the opportunity for firms in this area is huge.

When purse strings are tightened, companies often fall into the trap of cutting internal benefits like the staff party or away day.

This can be a costly mistake to make, especially when it comes to employee engagement. Showing your employees that you appreciate their input is the first step to engaging them.

On the surface, a company away day or trip is nothing new, but often it’s the simplest things that bring the biggest benefits. With this in mind, here are five reasons to reconsider holding a company away day:

Enhance team relationships

With technology at our fingertips it’s more common than ever to have geographically dispersed “virtual” teams. This can mean bonding and networking opportunities become fewer, so a staff trip is the perfect way for employees to physically meet with one another.

Knowledge sharing

There is a lot we can learn from our colleagues, but sometimes it’s not until we stop and pause that we find the opportunity to share best practice. By taking the time to focus on the business, employees can be inspired by one another and come away with a new outlook on a certain opportunity or common challenge.

One team, one dream

It’s important that all employees feel unified and part of one team. A company away day or trip presents a great opportunity to achieve this sense of collaboration and to boost employee engagement by highlighting the company’s vision.

A platform to speak up

Junior team members can sometimes feel intimidated by senior people within a business, and will shy away from speaking up and sharing their views. By taking everyone to a neutral location, people relax and find the confidence to chip in and have a voice in the business.

Team morale

A gesture or treat for staff can go a long way and getting everyone together to celebrate doing a fantastic job is always going to be good for the team morale. It’s a win-win scenario.

At the end of the day, the main purpose for an all staff trip or away day should be saying thank you. This year marks 20 years of business for Creditsafe, and to celebrate the company we took more than 800 staff to Majorca for a group-wide conference.

The trip brought together employees from more than ten countries and was a brilliant opportunity for bonding, sharing and celebrating. Everyone left feeling more energised and engaged.

Ultimately, it’s not about what you do, it’s about doing it together as a team. The businesses that understand this will reap the rewards in the future.

Cato Syversen, CEO at Creditsafe

HR is one of the hot topics discussed at the FD Surgery Manchester in November. Find out more here.