
For many companies, video remains the last-minute thought or extra whether they are considering their homepage or social media strategy. This might seem short-sighted when it is understood that Youtube receives over a billion unique visitors a month and is the second biggest social media platform. What makes it, and alike online video platforms such as Vimeo, so versatile is that the videos can be posted and shared virtually anywhere.
A study by market research experts Nielson, surveying companies, stated that 64 per cent of respondents indicated that video content will dominate their future marketing strategies. Video is now highly accessible as a medium and in the business world, no longer the preserve of the high-end corporate marketer. At some level all businesses, big and small, can embrace the media of the moving image to communicate their brand. The versatility of video posting means it can be shared on Facebook and email – be seen on tablets and smart phones, is passive to engage with and very memorable. But do videos for companies get the right message across? Well, ‘yes’ is the simple answer! According to a report in The Guardian, Axonn Media research found seven in ten people view brands in a more positive light after watching interesting video content from them.Share this story