Cloud holds the key
First and foremost, we must start with the cloud. Small businesses, especially those growing at pace, have to be able to work effectively as a mobile organisation. With members of the team constantly out of the office working to build the business, the cloud holds the key to building a successful borderless workforce, resulting in economic growth. The traditional monolithic company structure centred around the humble desk and traditional phone system no longer holds as much worth for a team that is now spending the working day on other sides of the country or even the world. As a consequence, many SMEs across a multitude of sectors have taken this flexibility and scalability that the cloud provides and are now using it to mould new ways of working. Now, even if you are working from a coffee shop 300 miles from your headquarters, customers and clients see no discernible difference in the service they receive. This is an obvious positive for your business but it can also provide a great boost for the individuals that make up your team, as well as economic growth.Maximising your team’s potential
With customers setting as high expectations for small businesses as they do for their larger counterparts, staff can come under greater pressure and, if they are not equipped with the requisite technology, their own performance can suffer. For SMEs keen to meet this demand, migrating communications systems to the cloud is an important first step.An attractive proposition
Smaller businesses can face a conundrum when hiring staff. They need the most talented people available but at the same time cannot afford to match the salaries that bigger competitors will be able to offer. This is where operating as a borderless workplace can act as a huge benefit for economic growth. Increasingly employees are ranking flexible working opportunities on a par or higher than financial compensation. Proving to these candidates that your business gives them the freedom of working in the cloud can have a significant bearing on their decision to join. SMEs can not only offer employees the chance to work remotely, they can give them the opportunity to work smarter and perform to a higher level as a result. Not only can cloud communications systems revolutionise the way that distributed modern businesses deal with customers, they can also go a long way to maximising the potential of employees, a sure way of encouraging excellent candidates to join.Next on the horizon
So many SMEs have been influential in the introduction of effective borderless workplaces and the next stage of business’ evolution is likely to be heavily influenced by this group of companies as well. They are the lifeblood of the UK economy and, with the freedom that the cloud provides, are sure to continue driving economic growth. Paul Bensley is the director at X-on Image: ShutterstockShare this story