The launch in the British capital comes as the company claims one in four UK internet users currently use the web-based data platform, making it one of the fastest-growing markets – quicker than growth in its native US.
Dropbox was launched in 2007 after founder Drew Houston become tired of USB storage and email attachments, thus what was originally intended for personal was developed into a global business used by 300m people worldwide, 120m of whom are based in Europe.
The company’s customer base is a mix of consumers and businesses, with 100,000 of the latter paying to access the service. It predicts 5m UK businesses – 90 per cent of British companies – will use at least one cloud service by January 2016.
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Declaring London “one of the world’s greatest technology hubs,” Dropbox counts Hailo among business clients and has said the UK team will start with a “lean team” that builds on global operations in Dublin, Herzliya, Tokyo, and Sydney.
The office will be led by Mark van der Linden, who joins Dropbox from Google where he was in charge of Google for Work in the UK, while he was previously at Dell.
The firm is seemingly intent on hitting the ground running by holding a hackathon at Shoreditch Studios this weekend on 23-24 January to mark the “first event of its kind in Europe”. More than 250 London developers have signed up to use the APIs already, and will build on 300,000 apps that already use the cloud platform.
A Dropbox spokesperson, said: “With talent like the team that built the Marvel app in attendance, we can’t wait to see what everyone will create. We look forward to meeting more users, companies, and developers in person this weekend, and in the months and years to come.
“The UK is Dropbox’s number-two market after the US, making its capital the obvious location for our second European office. In London, we’re focusing on expanding our efforts around Dropbox for Business.”
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