The sexual health brand has piggybacked onto World AIDS Day on 1 December with the new international marketing push that is being plugged on social media with #CondomEmoji.Durex believes the launch of a condom emoji will help young people avoid embarrassment when discussing safe sex and generate discussions about protecting against sexually transmitted infections. Research from the company found that 84 per cent of 16-25 year olds are more at ease about sexual conversations when using emojis, with half of respondents admitting they regularly use emojis when talking about sex. Volker Sydow, global director at Durex, said: ?Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex. ?Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual wellbeing.? Read more on Durex:
- Durex tells customers to ?forgo contraceptive products?
- Official Durex Connect app to ?truly enhance sex lives? as marketing campaign continues
- Durex reveals tech-driven breakthrough to connect couples and boost sales worldwide
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