The game has a double mission: it encourages consumers to keep Fairtrade on the G20 agenda; and it promotes Divine’s new chocolate Easter egg range. When your virtual egg is gobbled up by one of the bigwig leaders, you get the chance to register your support for Fairtrade. Tranchell set up the Divine chocolate brand a decade ago. Despite knowing nothing about food retailing, she took on a market dominated by multinationals. Today she turns over £12.3m. The firm is 45 per cent owned by the Kuapa Kokoo farmers’ cooperative in Ghana – and it, naturally, receives a share of the profits. Check out the Egg a Politician game here. Go on, give it your best shot. We wonder how many of you entrepreneurs will be aiming for Gordon Brown… Related articles:Divine Chocolate boss: "It’s time to rethink business"
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.