Paphitis made the bold, if ill-advised, statement during a newspaper interview earlier this month. Elnaugh immediately bit back on her blog, encouraging women to boycott Paphitis’ portfolio of companies.
She wrote: “I’d like to urge ALL women who are customers of the Paphitis related brands (currently Ryman, La Senza, Contessa, Partners and Red Letter Days) to withdraw their considerable purchasing power by boycotting these brands, in protest at these outrageously outdated and sexist remarks.”
However, it seems the heat got too much for Elnaugh, who removed this post some days later. She dismissed her boycott appeal as “tongue-in-cheek”, saying, “I really don’t want to cause any trouble, the point of the original post was that in business I think it is a mistake to insult women as they now make or influence 70 per cent of all purchasing decisions.”
In the final showdown, Elnaugh’s sheepish withdrawal from the war of words leads RB to believe that Ryman’s sales are unlikely to be dented. Paphitis, victorious, remains King of the Den.
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