Telling the truth about SME life today

Emma Barnett

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Name:?Emma Barnett

Age: £37

Company:?Essential Escapes & Tots Too

Turnover: £3m?

First job:?Haymarket Publishing. I started selling ad space in PR WeekAnd got promoted after six months to look after agency sales on marketing and campaign magazine. It involved taking ad agency execs out, getting them drunk over lunch and getting them to spend lots of ad money in the magazines. The perfect job for a party-loving graduate! Unbeknown to me then, my future husband was working one floor below me.

Dream job: Food critic

Car:“Current car is a Lexus RH400 4X4 Hybrid so makes me feel less guilty.

Economy, business or first class: Travel as a family is economy (financial reasons) but its business for long-haul work trips.

Most extravagant purchase: My Miu Miu handbag: £1,050.

Most played song on iPod:”I can’t get enough of Florence and the Machine.

Best business book😕Beermat Guide to Being an Entrepreneur

Worst business moment:“Trying to get licenses and merchant services when we set up, post 9/11 and everyone was slamming the door in our face.

Proudest business moment:“Turning a profit in our first year.

Business mentor:?Sophie Cornish of Not On the High Street.

Next big thing:“Merging my love of food with my love of travel.

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